South Africa’s Premier Digital Marketing & Web Design Agency

Traditional SEO (Search Engine Optimization) focuses on getting your website to rank on the first page of search results for specific keywords. GEO (Generative Engine Optimization) is a more modern approach that goes beyond rankings. It is the art of structuring your content to be easily summarized and cited by AI-driven search engines and Large Language Models (LLMs). This ensures your brand is visible in AI-generated answers and summaries, which are becoming the primary way users interact with search.

Over 60% of Google searches now end without a click on a traditional link, a trend that is accelerating as AI-generated summaries become more prevalent. An AI-ready website is meticulously structured and includes schema markup, which helps search engines understand your content’s context and relevance. This makes it more likely for your website to be sourced and cited by AI in their generative answers, giving you visibility even if a user doesn’t click on a traditional link

An optimized Google Business Profile is a foundational element for local search dominance, especially for high-intent keywords like “digital marketing agency near me”. The GBP algorithm relies on three primary factors: relevance, prominence, and proximity. A complete and verified profile, along with consistent NAP (Name, Address, Phone) information across all online platforms, signals trustworthiness and authority to both Google and potential customers. Furthermore, actively managing and responding to customer reviews can significantly enhance your visibility and reputation in local results.

The timeline for results can vary based on your industry, competition, and the specific strategies being implemented. However, our phased approach is designed for maximum impact and sustainable growth. We focus on laying a strong foundation with technical SEO and local optimization in the first few weeks before moving into a full-scale content and authority building phase. This allows us to track key performance indicators (KPIs) like organic traffic growth and improvements in local rankings to ensure we are on the right track.

The hub-and-spoke content model is a strategic architecture that helps establish your website as a definitive authority on a topic. It consists of a central, comprehensive “pillar” page that covers a broad topic, such as “digital marketing services.” This pillar page then links out to several more detailed “spoke” pages (like blog posts or niche service pages) that provide in-depth information on related sub-topics, such as “social media marketing agency” or “what does a digital marketing agency do”. This structured approach signals to search engines a deep and thorough topical coverage, which is highly favored by AI algorithms.

Yes, we specialize in local SEO to help businesses dominate local search results in specific cities like Johannesburg, Sandton, and Cape Town. Our services include optimizing your Google Business Profile with accurate information, creating location-specific content, and managing customer reviews to build local trust and authority.

Our keyword strategy is based on a hub-and-spoke model. We identify your most important high-volume topics and create a comprehensive “pillar” page for each one. This page will cover the broad topic and link out to “spoke” pages that provide detailed information on narrower, related subtopics. We also integrate different types of keywords, from high-intent “buyer keywords” like  

hire digital marketing agency to informational keywords like what does a digital marketing agency do, to capture users at every stage of their journey

We build trust by focusing on Google’s E-E-A-T principles: Experience, Expertise, Authority, and Trustworthiness. This involves creating content that demonstrates your company’s direct involvement and unique perspectives in your industry. We also work to build off-site signals of authority through tactics like consistent citations in online directories, brand mentions, and high-quality backlinks. This is a foundational pillar for achieving AI visibility, as AI algorithms are designed to cite sources that have established authority.

Yes. We specialize in creating tailored digital marketing and web design solutions for a variety of industries. We have deep expertise in real estate, professional services, manufacturing, healthcare, and fintech. Our strategies are designed to align with the unique needs of your industry and accelerate your business growth.